Greymatic is a small enterprise from Canada that produces painting work tools. Our objective was to develop a new logo and corporate style together with a universal packaging layout model that would allow quick adaption of a new style to new formats.
Among the offered designs the client has chosen a laconic sign based on the company name. Perceived simplicity turned out to be the most expressive solution and was implemented in the grid module of the package.
The basis for the design of packaging: Powerful font elements. The number with the size of a brush or a roller takes turns with the proprietary information. Equally important is color.
It is planned that the rulers will be differentiated by color coding. This is embedded in the basic model of the whole style.
In addition to corporate style and packaging, we prepared the basis for a communication model and printed advertising. The idea is based on the concept that every worker is a form of artist or creator. Visually, their work is associated with the works of great masters.