“Premia” line of peanut butter pastes consists of two SKUs: classic peanut butter with salt, and peanut butter with crunches. The task was to design package for this product.
We provided several options, of which the client chose the design with illustrations. A plot with two funny characters was mapped out. Bright colors and friendly faces on the label made a vibrant “island” on the shelves that compares favorably with other products of the same line.