Vengo is a new grocery brand that focuses on the mid-market. Distribution will be realized through large chain stores throughout Ukraine.
The project includes the development of a logo and corporate style. This also includes the essential creation of guides for a package design.
As a penetrating idea, a metaphor of movement is chosen in the context of the product itself. For example, oat flakes are associated with classic British cabs and the Royal Automobile Park. Adaptation of the idea can occur with any images of movement, from romantic paper airplanes to spacecraft.
Such an extensive theme is performed by the comparative simplicity of the implementation through vector illustrations, which will eliminate the complexity of the material selection. And the success of the implementation will depend only on the depth of the idea and the performing skill of a developer.
All of the prepared materials are included in the book-guide on the use of corporate style.